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Backbone Networks Corp., a manufacturer of cloud-based radio and virtualized broadcast technology, has announced a strategic rebranding initiative, introducing Backbone Broadcast as its new public identity. This change coincides with the launch of a new domain, backbonebroadcast.com, and the rollout of what the company claims is the world’s first integrated broadcast system for ultra-low latency, in-venue, live event fan audio experience on iOS/Android phones, Backbone SoundSystem.
Backbone Broadcast highlights its ongoing commitment to providing cutting-edge broadcasting solutions that enable radio stations, sports venues and content creators to deliver seamless, high-quality audio experiences anywhere, anytime. The new domain will be the hub for all services and resources, offering clients and partners a streamlined and accessible online experience.
“Our transition to Backbone Broadcast marks a significant milestone in our evolution,” said Richard Cerny, CEO of Backbone Networks Corporation. “While we remain the same innovative team dedicated to advancing broadcast technology, this rebranding allows us to better align our identity with the unparalleled cloud-based broadcasting services we provide. The new name, Backbone Broadcast, emphasizes our core mission and the advanced capabilities we offer to our existing radio clients, as well as supporting our exciting fan engagement offerings for sports stadiums, arenas and other venues.”
Backbone Networks Corporation will remain the company’s official name for legal and formal communications. The rebranding will not affect ongoing projects, contracts, or partnerships, and all existing agreements will continue under Backbone Networks Corporation.
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