Triton Digital has announced its acquisition of the audio intelligence platform Sounder. Triton says Sounder will continue to provide advanced contextual targeting solutions, brand suitability and cutting-edge podcast promotional tools.
Triton says combining the two companies will enable a more seamless, practical, data-driven advertising experience for brands, agencies, publishers and podcasters.
“We are thrilled to welcome Sounder to the Triton Digital family,” said John Rosso, president and CEO of Triton Digital. “The Sounder team are visionaries in audio intelligence, and their technology adds an essential layer to our offerings. This acquisition empowers us to deliver more value to advertisers and publishers with highly targeted, contextually relevant, and brand-suitable audio advertising solutions. Looking ahead, we are excited to leverage our combined strengths to drive innovation and growth in the digital audio marketplace.”
“Becoming part of Triton Digital is a significant milestone for Sounder, giving us the ability to accelerate our growth and innovation while continuing to work across the entire podcast landscape,” said Kal Amin, CEO and co-founder of Sounder. “Our AI-powered content analysis enables Triton to bring unprecedented insights, targeting, and promotional capabilities to the audio marketplace.”
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