Following the Edison Research Car Buyers Survey publication, WorldDAB recently hosted a webinar on radio’s future role in cars. The purpose was to give broadcasters, car buyers and their supply chain a deeper understanding of the trends, features and behaviors driving the car buyer’s decision making.
The webinar featured input from the following:
- April Carty-Sipp, from NAB,
- Tom Webster of Edison Research,
- Laurence Harrison of Radioplayer,
- Ron Schiffelers, from NXP Semiconductors, and,
- Xperi‘s Joe D’Angelo
In case you missed it, you can watch the catch-up video here.