Beasley Media Group says its Fayetteville, North Carolina, radio stations WKML 95.7 and Sunny 94.3 raised a record $213,645 for St. Jude Children’s Research Hospital during their annual two-day radiothon. WKML is a country music station serving the Fayetteville market, while Sunny 94.3 is an adult contemporary outlet.
St. Jude Children’s Research Hospital is a Memphis, Tennessee-based pediatric treatment and research center that provides care for children with cancer and other life-threatening diseases at no cost to families. According to Beasley Media Group, the fundraiser marks the 39th consecutive year the stations have supported the Country Cares for Kids campaign. This long-running U.S. radio-led initiative benefits St. Jude.
What a wonderful gift it is for us to have such an amazing listening family who truly have hearts of gold
Sarah Weaver, WKM PD
“What a wonderful gift it is for us to have such an amazing listening family who truly have hearts of gold,” said Sarah Weaver, programming director at WKML. “Our team is passionate about helping the families of St. Jude, and we love that our KML Family feels the same way. We truly couldn’t do this without them.”
The radiothon began on Thursday, Dec. 11, with “The Big Wake Up with Don Chase & Sarah,” which featured stories from families supported by St. Jude. Don Chase and Sarah were joined on air over the two days by fellow presenters Minda Lou and Dashawn Byron, known as DB, to encourage listener participation.
Sunny 94.3 also participated by temporarily pausing its holiday music programming to share fundraising messages and patient stories across the local community. Weaver added, “St. Jude’s mission is something we all carry close, and it’s a privilege to stand behind it with the support of our incredible listening family.”
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