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SoundStack veteran Rockie Thomas is moving from chief revenue officer to chief strategy officer immediately, according to a release from the company.
In the newly formed role she “will be fundamental in directing the company’s strategic vision and cementing its leadership position in podcasting/streaming radio, programmatic advertising, hosting/delivery, measurement, and more.”
The release explained further, “Thomas will be a primary conduit to, and from, the audio media market. Her focus will include: creating new market opportunities and partnerships, including internationally; defining product roadmap and go-to-market for new products/features; fostering a culture of innovation, collaboration and experimentation both internally and externally; and continuing to drive the mission of SoundStack and digital audio overall.”
SoundStack CEO Jon Stephenson said,. “From her years in broadcast, to being a trailblazer in programmatic advertising, to helping create measurement standards in audio, and more, Rockie is better suited than anyone to lead publishers on a path of control, choice, and the growth that comes from it.”
SoundStack is an audio-as-a-service company featuring podcasting/streaming radio, programmatic advertising, hosting/delivery, measurement and similar services.
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