Yellowtec becomes own company
The move comes after more than 30 years as a brand of Thum+Mahr GmbH
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The initiative will deliver content across on-air, digital and dashboard platforms
The upgrade adds new analytics capabilities for more detailed, timely audience insights
The probe is designed for monitoring, alignment and regulatory compliance
The system uses neuroscience-informed models and real-time context to guide programming
The plan aims to cut debt and position the broadcaster for post-Chapter 11 operations
Software updates and new options are offered
The move comes after more than 30 years as a brand of Thum+Mahr GmbH
Thum+Mahr will help integrate Wolftech News with SWR’s complex existing systems
Will offer combined services to Germany, France, Austria and Switzerland as a start
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