BBC Studios expands iHeartMedia partnership for U.S. podcast ad sales
The multi-year deal makes iHeartMedia the exclusive third-party advertising reseller for BBC podcasts in the U.S.
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Includes 3,000 U.S. radio stations and over 160,000 listeners
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The expansion will reinforce French-language regional journalism and extend digital reach across the country
The reinstatement follows a spending package restoring support for federally funded international broadcasters
The company will unveil the development during two online sessions
The multi-year deal makes iHeartMedia the exclusive third-party advertising reseller for BBC podcasts in the U.S.
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