Super Hi-Fi and Triton Digital have partnered to integrate Triton Digital audio ads and delivery technology into the Super Hi-Fi suite of radio production solutions. The companies say the partnership advances their focus to ensure their products and services are fully turnkey for every radio and digital media business.
“We are excited to bring the power of Triton Digital’s advertising platform to our customers through this partnership and integration,” said John Bolton, chief business officer at Super Hi-Fi. “Our aim has always been to make Super Hi-Fi a simple and potent solution for radio’s innovators by partnering with other leaders in the space to create a one-stop solution for radio experience production. This is another step on that journey.”
Triton Digital’s dynamic ad insertion technology enables audio publishers to easily monetize their content through dynamically inserting targeted audio ads to provide a more engaging and personalized listening experience for their audience. By flowing this technology into Super Hi-Fi’s suite of products, including Program Director, customers will be able to bring high-quality, monetized content to their listeners efficiently and with ease.
“Our goal has always been to bring the most comprehensive stack of audio advertising solutions to the radio market, and that includes partnering with other leaders from the ad tech, podcasting and radio industries,” said Hugo Martel, VP of content delivery at Triton Digital. “By partnering with Super Hi-Fi, customers now have an automated option to deliver high-quality radio and advertising to listeners.”
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