United States-based Spanish Broadcasting System (SBS) Inc. has selected AdsWizz Inc. as its exclusive programmatic sales representative of SBS’s Hispanic audio inventory, following SBS’s migration onto the AdsWizz technology stack. SBS explains that it will now benefit from AdsWizz’s hosting, ad insertion, campaign management, yield optimization and more.
SBS is the largest publicly traded minority-owned media and entertainment company in the U.S and had been reaching the Hispanic community for four decades with culturally relevant audio, digital, video and live music experiences. SBS’s AIRE Radio Networks delivers Spanish-language radio programming to more than 300 affiliated stations, reaching 95% of the U.S. Hispanic audience.
According to the company, this new relationship allows SBS to leverage AdsWizz’s “state-of-the-art” audio technology and regional media sales channels, including SXM Media, the combined advertising sales group of Sirius XM Holdings Inc., to make demand source connections and monetization more efficient and streamlined.
For advertisers, it says that this also means easier and broader access to SBS’s highly engaged and sought-after Hispanic community of listeners. Advertisers can connect with SBS’s audio inventory via SBS’s direct sales team or through AdsWizz’s connected demand sources: AudioMatic, AdsWizz’s demand-side platform; the AdsWizz Marketplace, which enables publishers and advertisers to easily transact on audio inventory; and AdsWizz direct integrations with major third-party demand-side platforms (DSPs).
“We are building important momentum in the audio advertising landscape through strategic relationships that help us connect advertisers with an ever-growing community of diverse listeners,” said Marsha Fischer, V.P. of Strategic Partnerships at AdsWizz. “SBS fit this bill perfectly — thanks to their enviable scope and incredible history serving engaging audio content to the U.S. Hispanic community since 1983. Now that we have exclusive access to their audio inventory, alongside a full stack migration, we will be able to deliver a truly holistic audio strategy that benefits not only SBS publishers and advertisers, but ultimately provides an incredible listening experience for audiences.”
Albert Rodriguez, president of SBS added: “AdsWizz is truly leading the charge on bridging the gap between publishers, ad tech, and sales channels. Today’s announcement demonstrates we are in very capable hands to accelerate our growth as a company looking to ramp up our efforts in the digital audio space. Although our roots are in radio broadcasting, we know the importance of adapting to evolving audience behaviors and having a relationship with AdsWizz means we will be at the forefront of that change and will help ensure we keep delivering the best experiences to our dedicated audiences.”