| Dealing with disruption requires determination — one of two core themes in this issue of RedTech Magazine. Our cover story features Jim Receveur, who is fixed upon developing brands. That determination is needed as Bauer considers a future beyond FM — a hitherto cornerstone of radio broadcasting. We also meet committed podcaster, Mario Bekes, who has broken the world record for continuous podcasting, as well as a team from Kenya turning a podcast idea into a fully-fledged radio station. The other theme is cooperation, exemplified in Jamie Wood’s article on the need to reach out to clients and team members when market dynamics are against you, Graham Dixon’s challenge to public broadcasters to think differently from their commercial peers, and Michael Cullen’s piece on how an international radio jingle powerhouse learned to use cooperative technology when the lockdown kept key talent from their doors. Determination and cooperation will also be the guiding themes when audio broadcast CEOs and CTOs meet at this year’s RedTech Summit in Chantilly, near Paris. We’ll bring you insights from the event in the next edition. Read online or download for free. |
