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LALA is located in London, the Soho area, rather than Los Angeles. Its clients and post audio content services run from advertising to TV, film and sound design. All of which require it to offer a facility that can handle a wide variety of requirements.
Recently it worked with London-based dealer/integrator, Scrub, to build out a Dolby Atmos 9.1.4 studio.
The system uses Genelec 8361As for the LCR trio along with 8351Bs in the surround and overhead positions, and a big 7382A subwoofer pumping out the low end.
LALA Founder Hannah Merrington said, “Dolby Atmos has become the industry standard for immersive audio in cinema, home entertainment, and, increasingly, music production. To have a competitive edge, stay technologically current and maintain production quality, we felt it was a priority to future proof the business. We’re seeing brands’ uptake for immersive audio, gaming, AR and VR, in all areas of the market we serve.”
LALA Sound Designer explained, “Genelec’s compact design, along with the ability to easily match the tonal characteristics of monitors with positions around the room, make them the perfect solution to these challenges. The ability to mix and match different monitor sizes to meet the Dolby specification was an added benefit, since we could pick the correct model for each position in the system.”
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