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With IP at the heart of broadcasting’s future, codecs are increasingly the gateways of content assimilation and distribution
GatesAir announced the promotion of Mark Goins to vice president, North America Sales, effective immediately. Goins will lead a team of North American representatives across regional sales management, key accounts and inside sales. He will also work with GatesAir executives to develop annual strategic initiatives for improved growth and support. He reports to Chief Revenue Officer Joe Mack.
Goins entered the broadcast industry when he Harris Corporation 19 years ago. According to GatesAir, he has worked his way up the ladder, beginning with an inside sales position and becoming senior director, North America Sales upon transitioning to the GatesAir team in 2014. In between, he served as strategic account manager and regional sales manager.
Goins sees ample opportunity for business growth in North America, and says he looks forward to supporting emerging customer needs with NextGen TV, HD Radio adoption and single-frequency networks (SFNs) for TV and radio. He also anticipates broader opportunities for GatesAir’s Intraplex range as business models and networking opportunities expand with the Audio over IP transition.
“Whether transmission or Audio over IP networking, our core focus remains providing excellent customer service and products that broadcasters can rely on,” commented Goins.
“His experience makes him the perfect replacement for Joe Mack, who very recently transitioned to a global sales management role as CRO,” said Bruce D. Swail, CEO of GatesAir. “We are confident that Mark’s transition into this important position will be seamless, and we look forward to his contributions in this expanded role.”
“I’ve had the pleasure of working with Mark for nearly 20 years, and he brings a broad skill set and leadership qualities to this position that will ensure a collaborative team environment and long-term success,” said Mack. “I’m thrilled to continue to work with him in leading our North American sales operation.”
