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GatesAir is to introduce a new Intraplex software release to help broadcast networks and content syndicators efficiently manage local ad insertions through Intraplex Audio over IP and cloud networking systems. The new targeted advertising capabilities, enabled through precise metadata triggers enabled within the software, offer a compelling new reason for broadcasters to transition out of the satellite space and embrace the benefits of the cloud for bulk audio transport.
The new software capabilities are supported on the Intraplex Ascent cloud platform and IP Link 100c, 100e and 100n Audio over IP codec solutions. GatesAir introduced Intraplex Ascent in 2019 to reduce the costs of multichannel contribution and distribution between many locations. Ascent builds in all of the features that Intraplex IP Link Audio over IP codecs are valued for and reimagines them for enterprise-level deployments that benefit from scalable, IT-oriented architectures. For broadcasters using satellite for bulk transport today, moving to a cloud platform such as Ascent means much lower long-term costs and greater control of the operation without any sacrifice to reliable program delivery.
In a typical scenario, a customer’s traffic manager will interface with a headend-based IP Link codec or Ascent to trigger virtual metadata that activates local ads for network affiliates at defined times with exacting precision and switch back to national programming after the local ad break. Triggers are scheduled within the Intraplex platform, which automates delivery to all affiliates without requirements for local manual intervention. Intraplex IP Link Audio over IP codecs or Ascent will automatically receive and activate triggers at local affiliates to manage the breaks.
“Broadcasters that use satellite for program syndication and large-scale content delivery are faced with new challenges from the recent C-Band satellite repack, from diminished capacity to rising operational costs,” said Keyur Parikh, VP of engineering at GatesAir. “Ascent’s agile cloud architecture offers the bandwidth and high availability required for enterprise-level networks that rely on satellite today, along with simple scalability to new endpoints at much lower costs. Our new advanced local ad insertion feature introduces an important function to Ascent and our IP Link hardware codec platforms, which will compel network operators locked into satellite to migrate their operations to the cloud.”
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