CRA welcomes latest GfK Survey data

Commercial Radio & A udio has welcomed the 2024 GfK Survey 7 data, saying it shows that Australian commercial radio reaches 12.3 million listeners weekly, underscoring its ongoing popularity amid changing listening habits.

Commercial radio’s share of total listening has risen to 75.3%, the highest level in a decade.

“Radio remains an indispensable medium for delivering timely news, entertainment, and connection. The continued growth we’re seeing speaks to its deep engagement with Australian audiences,” said CRA CEO Lizzie Young.

Nearly half (49.9%) of commercial radio’s audience is now under 40, a key demographic for advertisers targeting the next generation.

Time spent listening at work increased significantly, with listening up by 1 hour and 27 minutes year-over-year, now averaging 12 hours and 42 minutes per week. Weekly in-car listening rose by 2.7% YOY to over 10 million listeners, accounting for 81% of the commercial radio audience.

While AM/FM remains the primary listening platform at 69% of total radio listening, streaming is rising, reaching 3.3 million commercial radio listeners, representing 27% of the audience. Streaming particularly resonates with younger listeners, with 33% of those under 25 accessing commercial radio online.

“This strong performance across demographics and devices demonstrates radio’s unique ability to adapt to changing consumer preferences, maintain loyalty, and grow our listener base in the demographics that matter to advertisers,” added Young.

You can see the 2024 GfK Survey 7 summary reports here.