The stations will start broadcasting on DAB+ on Oct. 1
Virage Radio is part of Espace Groupe in France and its unique format combines a strong selection of rock with distinctive, unconventional electro. Its brief to the Brandy team: develop sonic branding that goes beyond the playlist and announces what the station stands for.
“Virage clearly wanted more than the obvious sweeps, sound effects and voice-over,” says Tom Van der Biest, Brandy’s creative director. “It was great to be able to sink our teeth into music that is less common in radio imaging. This out-of-the-ordinary package was really cool to produce!”
According to Brandy, the Virage package is a catchy combination of electronic and acoustic elements – edgy, recognizable and musical.
You be the judge. You can hear the package here