With IP at the heart of broadcasting’s future, codecs are increasingly the gateways of content assimilation and distribution
Virage Radio is part of Espace Groupe in France and its unique format combines a strong selection of rock with distinctive, unconventional electro. Its brief to the Brandy team: develop sonic branding that goes beyond the playlist and announces what the station stands for.
“Virage clearly wanted more than the obvious sweeps, sound effects and voice-over,” says Tom Van der Biest, Brandy’s creative director. “It was great to be able to sink our teeth into music that is less common in radio imaging. This out-of-the-ordinary package was really cool to produce!”
According to Brandy, the Virage package is a catchy combination of electronic and acoustic elements – edgy, recognizable and musical.
You be the judge. You can hear the package here