Beasley Media Group is expanding its programming footprint with a new syndication deal and the launch of a new format in two key U.S. markets.
The company has partnered with Flinn Broadcasting to bring “The Maney & LauRen Morning Show” to WHBQ-FM in Memphis, Tennessee, beginning Wednesday, Oct. 8. Originating from WNKS-FM (KISS 95.1) in Charlotte, the show combines humor, pop culture and listener engagement, and is already broadcast in Augusta, Georgia and Fayetteville, North Carolina.
Justin Chase, chief content officer at Beasley Media Group, said, “The show has become a proven ratings driver and brand-builder in multiple markets, and we’re confident it will quickly become a favorite among WHBQ listeners as well.” The move, he added, forms part of Beasley’s broader strategy to grow the reach of its leading on-air personalities through targeted syndication partnerships.
Separately, Beasley has launched La Tricolor in Detroit, now airing on 93.5 FM, 99.1 FM and 105.1 HD2. The new Spanish-language format debuted Oct. 1 and features Regional Mexican music and hits from artists such as Banda MS, Calibre 50 and Alfredo Olivas. The station will also carry Spanish-language coverage of the NFL, including major games and playoffs. The new format replaces La Playa.
These stories might interest you
Is the radio console a relic of the past?
