Commercial radio reaches 12.4 million weekly listeners in Australia
The “impossible sell” playbook
Radio is a notoriously competitive industry; so how can we win when the market dynamics are against us?
Breaking News
GatesAir says the partnership will accelerate innovation and strengthen customer support
CRA attributes the growth to digital and in-car listening
Podcast in conjunction with Newsweek and expanded to daily schedule
The aim of the meeting was to exchange knowledge and experience
Argo family of control surfaces and Type R also on floor
Shaun Greening is the new chief accounting officer
Radio is a notoriously competitive industry; so how can we win when the market dynamics are against us?
Integrating a client’s product or service into programming is a great offering for a sales team and can be done cleverly and economically
Radio sales professionals are now tasked with selling across a far broader product suite. This represents an opportunity, but requires a focused strategic approach
Build it and they will come? Sadly, this is not the case when it comes to podcasting and advertising revenue
All radio stations should be podcasting, but commercial stations have the added challenge of selling their podcasts
Understand your audience, then create and deliver the content they thirst for
RedTech International SAS
250 bis boulevard Saint-Germain
75007 Paris,
France