SRG SSR’s FM switch-off sparks listener shift, not loss
In Switzerland, losing FM doesn’t necessarily mean losing radio listeners, provided broadcasters employ a smart strategic response
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The initiative will deliver content across on-air, digital and dashboard platforms
The upgrade adds new analytics capabilities for more detailed, timely audience insights
The probe is designed for monitoring, alignment and regulatory compliance
The system uses neuroscience-informed models and real-time context to guide programming
The plan aims to cut debt and position the broadcaster for post-Chapter 11 operations
Software updates and new options are offered
In Switzerland, losing FM doesn’t necessarily mean losing radio listeners, provided broadcasters employ a smart strategic response
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Data show stable reach, but short-use scenarios like in-car listening are under pressure.
Suraci is the founder and president of Italy's RTL 102.5 group
The event in Athens explored AI integration, Gen Z engagement and in-car listening strategies
The historic Viale Mazzini building is undergoing safety renovations after inspection
A pioneering paper by the BBC and its transmission partner Arqiva presents new insights into energy-efficient DAB transmission
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