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United States-based digital audio and podcast technology solutions provider AdsWizz is partnering with AI Music to incorporate its Sympaphonic Ads technology into AdsWizz AudioMatic DSP, an audio and podcast ad buying platform. Under the terms of the agreement, AdsWizz AudioMatic is the only ad buying platform that can take advantage of this technology for digital audio advertising.
AI Music, located in London is an AI and music technology company. The integration of its technology into AdsWizz AudioMatic means that brands and agencies using the platform can enable the background audio of the ads to automatically adjust to the listener’s music genre, in real-time when the ad is played.
AdWizz noted that pilot campaigns have shown more ad engagement, decreased production time for brands and agencies and greater efficiency, while delivering a more personalized ad experience.
“We believe that this will enable brands and agencies to more closely engage with their audience, as they can create audio ads at scale that are less disruptive for listeners,” said Siavash Mahdavi, CEO of AI Music.
The first client to sign on for this service is Dunkin’, an American multinational coffee and doughnut company.
“We’re thrilled to be one of the first brands to run campaigns using the Sympaphonic Ad product with AdsWizz, in collaboration with Publicis Inspire Media Engine, as we promote our espresso platform and highlight our new non-dairy offerings,” said Keith Lusby, VP of Media at Dunkin’.
The solution is available today in beta to agencies and trading desks globally that use AdsWizz AudioMatic DSP, and to publishers that use AdsWizz AudioServe Campaign Manager.