NoiseHouse, based in Irvine, Calif., defies pigeonholing. It’s not just a recording studio for hire but rather a content production facility for everything from standard audio recording to post-production work to creating immersive sound mixes to live streaming Insomniac Radio.
Recently added is a Dolby Atmos (7.1.4) suite powered by Genelec speakers. Called Studio B, it features 11 Genelec 8341A coaxial monitors. NoiseHouse’s two other studios feature Genelec monitors as well, the 8341A being a popular choice.
NoiseHouse founder and CEO Daniel Bailey said, “Our new Genelec system was purchased to elevate the accuracy and consistency of our monitoring across immersive and stereo formats.” He added, “With the growing demand for spatial audio production, we needed a system that could deliver precise imaging, transparency and reliable translation across different playback environments. Genelec’s Smart Active Monitoring technology ensures optimal room calibration, allowing us to make critical mixing decisions with confidence. When deciding on an immersive format, we chose Atmos for Studio B because it’s the industry standard for immersive audio in music, film and gaming. Its flexibility across playback systems and broad support from streamers, labels, and hardware makers make it the most accessible and future-proof format for spatial production.”
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