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Triton Digital released its latest U.S. podcast report for the January 2021 reporting period, as measured by Triton’s Podcast Metrics measurement service.
In this reporting period, NPR remained in the no. 1 spot with 43.2 million average weekly downloads and 12.1 million average weekly users. Stitcher followed with 34.7 million average weekly downloads and 10 million average weekly users. Entercom’s Podcast Network, including Cadence13 and Pineapple Street Studios logged 20.5 million average weekly downloads and 5.4 million average weekly users.
The Top Podcasts are also ranked by both average weekly downloads and average weekly users, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
Leading podcasts by both average weekly downloads and users include “Up First” (NPR), “Crime Junkie” (audiochuck), “The Ben Shapiro Show” (Cumulus Media/Westwood One) and “My Favorite Murder” with Karen Kilgariff and Georgia Hardstark (Stitcher), with NPR News Now remaining in the no. 1 spot this reporting period.
Certified by the IAB Tech Lab, Triton’s Podcast Metrics aims to eliminate inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers and the audio industry at large with validated and transparent podcast audience data.
Access the full report here.