Global study links audio to stronger marketing performance
The research compares more than 1,200 campaigns and examines audio's role in marketing effectiveness
Breaking News
Does radio have an impact on people’s lives?
Radio’s impact needs to be measured and documented
Radiocentre and Radio Academy to host back-to-back events
Both events — on Sept. 17 and 18 — are in London
Bauer Media Advertising appoints George Butler in new role
In this new role, Butler will report to Bauer’s Commercial Marketing & Insight Director, Liz Martin
