Netherlands adopts new audience measurement system
Johan Smit, director of Media-Adviesbureaus, explains why the change was necessary and shares some of the valuable lessons learned
Breaking News
AI may optimize radio operations, but its efficiencies also expose its vulnerability to radio’s significant strength
Cites reliability of radio in emergencies
The expansion will reinforce French-language regional journalism and extend digital reach across the country
The reinstatement follows a spending package restoring support for federally funded international broadcasters
The company will unveil the development during two online sessions
The annual report tracks female representation in management across U.S. commercial radio
Johan Smit, director of Media-Adviesbureaus, explains why the change was necessary and shares some of the valuable lessons learned
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