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Audio AI specialists Super Hi-Fi has announced a partnership with text-to-audio AI software provider ElevenLabs to make fully customized and personalized radio experiences available to global audiences.
With this partnership, Super Hi-Fi will integrate ElevenLabs’ voice creation tools directly into its production platform, enabling customers to create realistic voices for presenting, reading personalized news, and providing localized weather bulletins or advertising voiceovers, all through the same interface that they currently use to manage their radio experiences.
We’re incredibly excited to work with ElevenLabs to help broadcasters and streaming music services offer their listeners totally custom, fully branded, and localized experiences, all dynamically generated by AI
Zack Zalon, CEO of Super Hi-Fi
“We’re incredibly excited to work with ElevenLabs to help broadcasters and streaming music services offer their listeners totally custom, fully branded, and localized experiences, all dynamically generated by AI,” said Zack Zalon, CEO of Super Hi-Fi. “To be able to instantly design and generate amazingly realistic voices, combined with our existing ability to mix, assemble, and deliver a radio station with maximum quality and scale, opens the door to use cases that will delight listeners like never before.”
“Our voice technology is being used in such an exciting way through this partnership,” said Mati Staniszewski, CEO of ElevenLabs. “The combination of Super Hi-Fi and ElevenLabs’ breakthrough AI platforms opens up endless possibilities to create new content in the streaming audio space. We’re excited to see our technology enabling a more personalized, bespoke and interactive offering for listeners.”
What does it sound like?
Super Hi-Fi leverages ElevenLabs’ natural voice generation technology to create all the broadcast voice content in a way that sounds identical to human speech. This allows the immediate conversion of text-based breaking news headlines or weather reports into speech, creating a live radio feel. From there, Super Hi-Fi uses its fully AI-powered production suite to automatically select the appropriate piece of content and weave everything together into a fully-produced audio broadcast.
Super Hi-Fi says the result is a completely AI-driven listening experience that offers all the benefits of professionally produced radio but is totally digital, fully interactive, and can be bespoke to the user.
To demonstrate the process, the company has created a live radio station — AI Radio. Streaming content 24 hours per day, the station is entirely autonomous, created and managed exclusively by AI using Super Hi-Fi’s MagicStitch, ElevenLabs’ Prime Voice AI and ChatGPT.
What does it sound like? You can listen to the station here.
