In today’s fragmented media landscape, broadcasters face fundamental tensions: Tradition vs. innovation, owned- vs. third-party platforms and automation vs. authenticity. This edition explores how industry leaders navigate these challenges strategically.
Our cover story exemplifies this approach. We follow a seasoned Swiss radio professional guiding major commercial broadcaster CH Media through digital transformation — one that honors radio’s human core while embracing data-driven distribution, AI integration and multiplatform strategies.
Throughout this issue, we examine how broadcasters are redefining their approach. We visit a broadcaster inspiring children to pursue journalism, and another balancing hyperlocal content with broad digital reach. We explore how organizations are tailoring workflows, sales strategies and content formats to meet advertisers where they are.
From DAB+ rollouts and video-first studios to reimagined console design and fine-tuned in-car audio, one thread emerges: Success depends on knowing what to preserve, what to discard and how to maximize opportunities without sacrificing core values.
We also take you inside the 2025 RedTech Summit and offer a wealth of technology for broadcasters seeking ways to expand operations virtually and visually.
Change isn’t coming — it’s here. The question is how skillfully we balance innovation with broadcasting’s timeless power. This issue provides the roadmap.
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