The country’s FM spectrum is congested, and attempts to free up some of the spectrum for new players is proving difficult
Lawo has appointed Iberia and LATAM Sales Director Nacho Gonzalez with additional commercial responsibility for the Brazilian market.
Gonzalez draws on experience of over 20 years of sales experience in Latin America. Soon after starting at Lawo in 2013 as sales manager for the LATAM region, he added Spain and Portugal to his responsibilities.
In recent years, Lawo has experienced exponential growth in the Latin American and Iberian markets. The company has participated in large installations in each of the countries where it is present.
“Last year has been particularly complicated for the audiovisual sector, which has led to technologies changing at a rate unthinkable months ago and forcing some companies to be more flexible and reinvent many traditional processes. I will bring all the energy necessary to push this market to the next level,” said Gonzalez.
“Nacho’s professional sales experience and solid technical background makes him a natural choice to take over the Brazilian market; and I am delighted he accepted this additional responsibility,” said Craig Newbury, Lawo’s head of Sales, EMEA and LATAM.
Gonzalez has a Master’s degree from IEP/CEU Escuela de Negocios with focus on international business and commerce. He speaks Spanish and Portuguese and is based in Lawo’s offices in Germany.