iHeartMedia, the biggest radio station operator in the United States, has promoted Ann Marie Licata to chief executive officer of its iHeartMedia Multiplatform Group. That group is the one operating iHeart’s radio stations, programming and sundry other radio-related businesses and activities.
She was previously president of the Markets Group and Sales Operations.
Related, Bernie Weiss now takes over as president of the Markets Group. He was previously CEO of the Markets Group.
iHeartMedia Chairman and CEO Bob Pittman said, “We couldn’t be more pleased that Ann Marie will be leading the growth and innovation efforts for our company’s largest segment. In addition to helping businesses and brands grow effectively and efficiently, the Multiplatform Group has been an important engine to develop our own important new businesses — including podcasting and the iHeartRadio digital service — as well as our iconic live music events and awards shows.”
He added, “We look forward to the additional growth that will come as we move broadcast radio into the digital buying world through our data services and programmatic platforms.”
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