Arbeitsgemeinschaft Media-Analyse, which measures radio and audio use in Germany, released its latest survey results, ma 2024 Audio I, on March 20.
Munich-based Gong 96.3 says the survey shows the station can boast a 60% increase in its average listener count among those aged 14 and over, reaching 48,000 individuals.
Johannes Ott, managing director of Gong 96.3, said on the day of the release of the survey’s results, “Today is a day for our team to celebrate. Their dedication to producing engaging content for Munich and its surrounding region throughout the year has truly paid off. Our presenters have successfully connected with our audience by focusing on relevant topics and the latest hits, creating an ideal platform for our advertisers who benefit from our high-quality programming and extensive reach.”