Netherlands adopts new audience measurement system
Johan Smit, director of Media-Adviesbureaus, explains why the change was necessary and shares some of the valuable lessons learned
Breaking News
Over a dozen audio equipment dealers and manufacturers on hand
The country plans a mandatory national rollout and phased regional adoption
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The decision marks a shift from pilot to full commercial operation
Johan Smit, director of Media-Adviesbureaus, explains why the change was necessary and shares some of the valuable lessons learned
Australia Commercial Radio & Audio and GfK develop a hybrid audio measurement system
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