vCreative and Radio.Cloud say they have completed a new integration designed to simplify and accelerate workflows for broadcasters using both platforms. The companies said the integration is intended to reduce friction between production and playout by connecting creative services more directly with on-air operations.
“Broadcasters are under constant pressure to do more with fewer resources, and disconnected systems only make that harder,” said Mary DelGrande, CEO of vCreative. “This integration with Radio.Cloud reflects our commitment to meeting stations where they are, connecting best-in-class platforms to create real operational efficiency. When production and playout work together seamlessly, teams can focus on quality, speed and execution instead of process.”
An integration between our two companies was the logical next step
Andrew Scaglione, account director at Radio.Cloud
Creating a more connected workflow
According to the companies, the integration enables audio produced in vCreative to be moved directly into Radio.Cloud using AutoDub technology adapted for a cloud-based environment. The goal is to eliminate manual file transfers and reduce redundant steps, allowing stations to move content from production to playout more quickly and with greater visibility across teams.
“So many groups and stations I talk to about our platform are already using vCreative,” said Andrew Scaglione, account director at Radio.Cloud. “An integration between our two companies was the logical next step, especially as Radio.Cloud continues its growth. I’m excited that we can better serve our mutual clients.”
The companies said that for stations already using both systems, the integration creates a more connected workflow between creative services and on-air operations, aiming to reduce errors and allow teams to spend more time focused on content quality and execution.
vCreative and Radio.Cloud said the integration is designed to help stations move from production to playout with fewer steps and greater confidence across teams.
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