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In an entertainment world increasingly dominated by video and music streaming services, radio has to date maintained an enviable position as one of the most consumed media, in and out of the car. But, like other traditional media, radio has to pivot amid rising competition for users’ attention. Today’s radio broadcasters face a digital technology gap in attracting and retaining younger audiences, whose engagement with the usual array of native apps puts traditional radio at a disadvantage.
Enter AIM Player, a premium audio platform that brings all the content broadcasters create in the form of live radio and recorded shows, podcasts and video content across iOS, Android, car and connected TV apps. Furthermore, AIM Player provides a series of components that can be arranged, customized and deployed as needed, allowing radio broadcasters to save the limited time and resources required to launch a digital product and compete in the market.
With features across the board, AIM Player’s innovations offer many benefits for both users and radio stations. AIM Player delivers the kind of experience today’s audiences expect, including enhanced content with striking artist imagery and album covers, as well as engaging details. Users also enjoy seamless discovery and easy switching between live radio and other content, video playback and user-driven personalization that lets them make the app their own.
Three pillars
For radio stations that adopt AIM Player, they see immediate benefits in the platform’s ability to deliver new, meaningful audience growth and monetization opportunities. The platform’s key features can be grouped into three pillars:
1. State-of-the-art UX and engagement:
- Live radio support using AIM’s renowned streaming engine, for both broadcast and web-only stations.
- Smart recommendations for ease of discovery.
- Utilization of push notifications, contests and curated content to keep users coming back.
2. Increased station control:
- Ability to create your own components or use built-in ones to speed up development.
- Content-focused design that allows for flexibility, ensuring content shines.
- Ease of updating the app’s look and feel without needing to release new versions.
3. Audience tracking and monetization:
- Integration with third-party tools to track listener behavior, helping broadcasters better understand listeners.
- User registration and login using email and popular identity providers, with customizable access controls.
- Increased monetization opportunities via targeted, addressable display and in-stream ads.
For reach maximization, the platform supports CarPlay, Android Auto, Android Automotive, Chromecast and AirPlay. AIM Player also includes regular updates with valued improvements and new features, putting brands at the forefront of delivering innovative experiences.
AIM in action
Talking about AIM Player is one thing. Seeing it successfully implemented in the real world is another. In July 2024, AIM and Nation Broadcasting launched the Nation Player app in the U.K. Since then, Nation Broadcasting’s digital presence has undergone a significant transformation, with the Nation Player app quickly becoming the go-to platform for audio entertainment among U.K. radio listeners.
A new case study highlights the successes and takeaways gleaned from the launch, revealing how broadcasters can attract and retain listeners, deliver premium multidevice experiences, and unlock new monetization opportunities with AIM Player. Download the case study on the AIM website and see how AIM Player could help you compete at scale and grow your business.
The author is vice president and co-founder of All in Media, the division of Xperi that specializes in developing technology solutions that help stations and broadcast groups compete with streaming and uncover new revenue opportunities.
This story originally appeared in the RedTech special edition, Solutioneers 2025. You can read or download this edition for free here.
You can view and download all RedTech magazines and special publications for free here.
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