SwissRadioDay 2025 will include a session examining how podcast storytelling is evolving beyond traditional audio conventions, exploring how creative design, strategy and research can shape more impactful formats.
The session will feature Hans Knobloch of Zurich University of the Arts, Lilian Suter of Zurich University of Applied Sciences, and Cheyenne Mackay of Podcastschmiede. Together, they will share findings from two years of research into conversational podcasts in Switzerland. Their work contributes to a new handbook for radio professionals, offering practical insights into audio storytelling and podcast design.
In addition, Scarlett Berger from the Hofacker School in Zurich will accompany the event with her own TikTok video impressions, offering a fresh Gen Alpha perspective on SwissRadioDay sessions and atmosphere.
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