Super Hi-Fi has announced what it describes as the most significant upgrade to its AI platform since launch, tripling system speeds across its Radio Operating System workflow. The update includes new AI models, retrainings of existing models, optimized code and backend pipeline enhancements.
The company states that its platform is designed to automate the entire process of radio creation and management by mimicking the decision-making process of production teams. While this approach reduces costs, scales operations and delivers a consistent listening experience, it has, until now, required a 30-minute delay before tasks such as voice tracks or traffic reports could go to air. The latest upgrade reduces that delay to 10 minutes, making near-real-time content insertion possible.
Near real-time performance
“Our new performance gains are not just about pure speed; they’re more importantly about unlocking capability for our customers to leverage,” said Zack Zalon, CEO of Super Hi-Fi. “With these updates, we’ve paired the quality and workflow automation of advanced AI for Radio with near real-time agility.”
Super Hi-Fi points to its proprietary ecosystem as the foundation of these improvements. VoiceIQ processes every voice track and content element before broadcast, applying noise reduction, EQ, compression and transcription. Composer AI generates daily playout logs and continuously monitors stations, adjusting schedules as needed. MagicStitch produces seamless segues without manual intervention, while the HLS+ Broadcast engine delivers enterprise-grade streams with millisecond timing accuracy, built-in redundancy and high-fidelity playback.
The company states that the result is a platform that combines production quality with operational speed, enabling broadcasters to deliver time-sensitive content with greater efficiency.
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