SCMS, an equipment and radio services dealer in the United States, has announced “a new collaboration to bring cost-efficient, scalable video automation systems to radio broadcasters seeking to expand their digital and visual presence without the expense or complexity of traditional television infrastructure,” with radioDNA.
The release elaborated, “The partnership combines radioDNA’s advanced visual radio design and integration skills with SCMS’s nationwide sales and support capabilities, along with technologies from leading radio industry manufacturers.”
But wait, there’s more. “In addition to live streaming, the systems enable automated content repurposing, allowing stations to quickly generate short-form video clips for social media and on-demand platforms. Advanced monetization options include visual sponsorships, branded elements, and dynamic insertion of video advertising into online streams — creating revenue opportunities beyond traditional on-air spots.”
SCMS Vice President Doug Tharp said, “Our customers are already experimenting with video, often by putting a few cameras in the studio and streaming to social media. What radioDNA brings is a way to elevate that effort dramatically, using automation and networking to make the result look intentional, professional, and monetizable — without blowing the budget.”
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