Omar Essack of RedTech speaks to Paul Cramer, Veritone’s managing director of Broadcast Solutions, about how to best assess the performance of radio campaigns.
In this short but informative video, Cramer details how Veritone technology and specifically Attribute can demonstrate whether a campaign is effective in driving customer traffic.
He explains how the tool can help radio stations and their customers adjust ad campaigns in near real time by analyzing what’s working and what needs to change, such as ad length, ad placement and content.
Watch it below.
