Summ’it aims to connect audiences through audio storytelling
Audio processor maker Orban has announced a partnership with RDS/metadata specialist Quu to install, as an option, the Quu360 metadata manager into Orban’s 5950 HD hardware processor.
Putting an RDS stage into an audio processor is something of an unusual and very interesting move. Many radio stations do not make use of RDS and metadata and those that do underutilize it. Quu’s metadata tools could juice the dashboard experience for those stations.
According to the announcement the option will “ingest metadata directly from modern cloud automation systems; normalize and correct artist/title data in real time; insert synchronized visual messaging for advertising and promotions; deliver formatted metadata directly to the built-in RDS encoder.”
Orban President David Day said, “Orban has long been known for best-in-class audio processing as well as innovation to improve the broadcast experience. Partnering with Quu allows us to extend that philosophy into metadata and visual engagement — bringing everything into a single, powerful platform.”
Quu Vice President of Technical Success Joe Marshall, “By integrating Quu360 directly into Orban’s industry-leading processor, we’re removing complexity from the broadcast chain while expanding what’s possible with visual radio. This is a major step forward in making synchronized metadata and advertising more scalable.”
Orban will be in Booth C1259 and Quu in Booth C2658MR at the NAB Show.
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