The Mamamia podcast network will debut on the Australian Podcast Ranker this week. The Australian women’s media company is known for popular shows such as “No Filter,” hosted by Mamamia co-founder and chief creative officer Mia Freedman, and the daily news podcast “The Quicky.”
Ford Ennals, the chief executive officer of Commercial Radio & Audio, said the addition of the Mamamia Podcast Network brings the number of publishers in the ranker to 19, representing more than 70 million monthly downloads combined.
“We’re pleased to welcome Mamamia to the Australian Podcast Ranker. As one of the early innovators in podcasting, their addition solidifies the ranker as the definitive cross-industry source of data on podcast consumption in Australia,” he said. “Podcasting continues to grow and grow, and better data will only help more advertisers to invest in the sector.”
Richard Palmer, director of market development, APAC, Triton Digital, said, “As a leading media company focused on making the world a better place for women and girls, Mamamia will be a welcome addition to the Australian Podcast Ranker. The ranker highlights the top podcasts, publishers and sales representatives as measured by Triton’s Podcast Metrics measurement service. The addition of Mamamia will help us continue to provide comprehensive insights into monthly performance trends across Australia.”
Podcasts in Australia continue to enjoy significant growth. Podcasts in the October ranker accounted for 72.2 million downloads over the last reporting period, up from 55.1 million in October 2021. The increase is such that the sixth annual Infinite Dial Australia research indicates that Australia has now overtaken the United States in monthly listening. Forty percent of Australians listened to a podcast last month, compared to 38% in the US.
Podcast listeners in Australia are also deeply engaged, consuming an average of seven episodes per week. The average time spent listening to podcasts has risen to seven hours and six minutes per week, up from five hours in 2021.