Lawo’s Jasper now senior sales director Middle East and CIS

by RedTech Staff November 19, 2021 3 min read

Lawo has promoted Klaus-Joerg Jasper to senior sales director Middle East and CIS. He will assume responsibility for the additional sales activities, supported by Moscow-based Alexander Yankovski.

Jasper has an MA in technical engineering and more than 25 years of experience in the broadcast industry. He joined Lawo in 2008 and recently focused on the Middle East market in all aspects of broadcast, including studios, OB vans or radio and TV stations.

“I am proud to be a part of the Lawo team and excited to extend the range of customers to whom I can deliver the same level and quality of service and support,” says Jasper. “I am really looking forward to taking on this position, and I believe that my experience and expertise are a strong basis for growing upon our existing successes in the CIS region.”

Craig Newbury, head of Sales EMEA & LATAM, says: “Klaus-Joerg has a proven track record of international business development, customer acquisition and channel and partner management, and his commitment to our customers across the Middle East is evident in everything that he does. I know that he has everything needed to replicate this across within CIS. We are very happy to support him as he takes this next step in his career with us.”