Commercial Radio Australia reports that commercial radio ad revenue remained positive in October, with revenue up 6.1% compared to October 2020.
Ad revenue for the five major Australian capital city markets totaled AUS$59.064 million in October compared to $55.671 million a year ago. Perth showed the most significant increase.
“Roy Morgan Business Confidence saw the biggest increase in October so far for 2021, and this is reflected in the continued monthly year-on-year growth in radio ad revenues. The figures demonstrate that advertisers are increasingly confident as Sydney and Melbourne re-open,” said Joan Warner, chief executive officer of CRA.
Sydney stations reported a 4% year-on-year increase in ad revenue to $17.875 million in October, while Melbourne stations were 9.4% higher at AUS$17.602 million. Brisbane was up 2.4% to $9.715 million, Adelaide rose 1.5% to $5.600 million, and Perth stations increased 11.8 % to $8.272 million.
The figures, compiled by media data analytics company Milton Data, included agency and direct ad revenue.