With 50% of Australians experiencing mental health issues at some point in their lifetime, the Australian commercial radio industry has a launched a nationwide initiative designed to reach Australians who are in need of mental health support or want to offer support to others.
The “You’re the Voice” mental health initiative, launched on the UN International Day of Happiness, is supported by major commercial radio networks including SCA, ARN, NOVA, ACE, NINE and 2SM Super Radio Network, with an on-air education campaign led by Australian World music star and mental health advocate Mitch Tambo.
Eight national mental health organisations are part of the campaign: Beyond Blue, 13Yarn, Lifeline, the Suicide Call Back Service, MensLine Australia, Kids Helpline, Open Arms and Support Act.
“We encourage people to seek mental health support at the first sign they’re not feeling like themselves, because reaching out before you’re in crisis can make it easier to bounce back,” said Georgie Harman, CEO of Beyond Blue.
The campaign will allow people to reach out to the mental health organization that best meets their needs.
“Commercial radio does an amazing job at connecting people; as entertainment, information, music or as a friendly voice,” said Ford Ennals, CEO of Commercial Radio & Audio, the radio industry body coordinating the campaign.
“The You’re the Voice mental health initiative is the first time that commercial radio stations across Australia are coming together on this issue. The campaign will run across the major commercial radio networks for four weeks and will encourage listeners to go to the Commercial Radio website to get contact details of mental health organizations.”
The mental health campaign is fronted by First Nations’ Sony Music recording artist Mitch Tambo, who is a mental health ambassador, as well as a qualified social worker.
“As a social worker and First Nations Australian artist, I know first-hand about how important it is to share stories, and to reach out when help is needed,” Mitch said. “My voice is my power and your voice is your power. This campaign encourages you to use your voice – your power – to stay safe and well.”