Dutch pop station Qmusic has received a jingle update. The station says it opted for a distinctly musical sonic branding that is coherent yet surprising.
This production is the result of a close collaboration between the station’s imaging team and audio branding specialists Brandy.
The station says the five new cuts have an energetic but very musical sound that evokes an instant feel-good. Brandy says it wanted to help convey Qmusic as one of the sexiest media brands in Europe, so the focus was on creating “pop with an edge” audio branding — “from the punchy and uplifting music to the recognizable Q-sound in the vocals, with tons of character.”
You can hear Qmusic’s new branding here.
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