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BRUSSELS — Belgian print media company Sudpresse has acquired the Maximum and Must FM regional radio networks, as part of the company’s strategy to expand its local reach.
The acquisition, which is the result of negotiations between Eric Adelbrecht, CEO of both Must FM and Maximum, and the Groupe Rossel (parent of Sudpresse), aims to create a “future-proof synergy between print and digital media, audio and video.”
Maximum broadcasts in the Liège province and Must FM targets the Namur and Luxembourg areas. Both networks broadcast 24/7 on FM, DAB+ and Radioplayer and carry a full service format combining international and local content.
“The universe of both stations is about strong but simple values: Proximity, diversity, modernity and curiosity,” said Adelbrecht.