![Belgium: Sudpresse Acquires Maximum and Must FM](https://RedtechPro.b-cdn.net/wp-content/uploads/2021/04/Must-FM-Logo-Featured.jpg)
BRUSSELS — Belgian print media company Sudpresse has acquired the Maximum and Must FM regional radio networks, as part of the company’s strategy to expand its local reach.
![Eric Adelbrecht, CEO of Must FM and Maximum](https://www.redtechtribe.com/wp-content/uploads/2021/04/Screenshot-2021-04-20-at-18.59.51-844x1024.png)
The acquisition, which is the result of negotiations between Eric Adelbrecht, CEO of both Must FM and Maximum, and the Groupe Rossel (parent of Sudpresse), aims to create a “future-proof synergy between print and digital media, audio and video.”
Maximum broadcasts in the Liège province and Must FM targets the Namur and Luxembourg areas. Both networks broadcast 24/7 on FM, DAB+ and Radioplayer and carry a full service format combining international and local content.
“The universe of both stations is about strong but simple values: Proximity, diversity, modernity and curiosity,” said Adelbrecht.