U.S. radio station group owner Beasley Media Group says it has partnered with the Red Cross “as part of the company’s ongoing Community of Caring Initiative to support individuals, families and communities who have been impacted by Hurricane Helene,” according to a release.
It adds, “Beasley stations across the country are encouraging listeners and advertisers to show their support by making monetary donations online via the station websites” along with the company’s website.
Taking advantage of newer technology, Bealey is also “running on air and online public service announcements, the initiative will be supported utilizing Quu in-car dashboard messaging to encourage listeners to donate to the Red Cross relief effort.”
Many of Beasley’s stations were in Helene’s path through Florida, Georgia and North Carolina.
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