Media giant Bauer Media Advertising has announced that it has appointed George Butler in the newly created role of head of commercial marketing.
Bauer says Butler will be instrumental in shaping the commercial marketing strategy and communicating how the company creates impact for its commercial customers across its network of audio and publishing brands.
Butler previously spent six years as head of marketing at Radiocentre, the industry body for commercial radio in the United Kingdom, where he co-managed the Mental Health Minute, an award winning cross-industry initiative, and launched the Young Audio Awards for 8–18-year-olds creating audio across the U.K.
“We are so thrilled to have George join the team at such an exciting time for Bauer Media Advertising,” said Liz Martin, Bauer’s commercial marketing & insight director. “He brings a wealth of experience in communicating the power of audio to advertisers across multiple marketing and communications channels and can’t wait to work with him to find new and innovative ways to show that Together We Create Impact!”
On his new appointment, Butler said: “After six great years with the Radiocentre team I’m saying a fond farewell. Having worked closely with Bauer I know it’s a hugely exciting time for the organization, so I can’t wait to get started and be a part of their industry leading team.”