According to data released by industry body Commercial Radio Australia, Australian commercial radio ad revenue recorded promising growth in November, with revenue up 14.2% compared to November 2020.
Ad revenue for the five major Australian capital city markets totaled AU$70.324 million in November compared to AU$61,557 million in the same month a year ago.
“It is pleasing to see ad revenue figures continue to rebound and trend upwards throughout the year,” said Joan Warner, chief executive officer of CRA. “The industry is seeing strong activity from national advertisers, and all indications point to sustained growth as we move into 2022.”
Melbourne stations reported a 16.7% year-on-year increase in ad revenue to AU$22.916 million in November, while Sydney was 14.5% higher at AU$21.117 million. Brisbane was up 14.4% to AU$11.239 million, Perth rose 13.9% to AU$9.158 million, and Adelaide increased 5.2% to AU$5.894 million.
The figures, compiled by media data analytics company Milton Data, include agency and direct ad revenue.