According to data released by industry body Commercial Radio Australia, commercial radio ad revenue in Australia saw a positive start to the year, with revenue up 4.7% in January compared to January 2021.
Ad revenue for the five major Australian capital city markets totaled AU$42.698 million in January 2022 compared to AU$40.796 million a year ago.
“The fast-moving omicron variant and its associated disruptions threw us a curveball as we moved into 2022, so it is very encouraging to see that ad revenue continued to record year-on-year growth in January,” said Joan Warner, chief executive officer of Commercial Radio Australia. “We expect that this positive trajectory will continue throughout the year as advertisers confidently invest in radio to deliver a high level of engagement for their brands.”
Sydney stations reported a 9.3% year-on-year increase in ad revenue to AU$12.436 million in January, while Perth stations were 8.6% higher at AU$5.937 million. Adelaide was up 4.4% to AU$3.796 million, Brisbane rose 3.0% to AU$6.249 million, and Melbourne stations increased 0.2% to AU$14.280 million.