Triton Digital has added ABC to its Australian Podcast Ranker, and the effects are noticeable. According to the latest ranking released by Commercial Radio & Audio and Triton Digital, November saw a record 105.2 million podcasts downloaded, partly due to the addition of the country’s national broadcaster.
ABC debuted on the Australian Podcast Ranker as the third biggest publisher, behind ARN and SCA. The highest-placed ABC podcast is Conversations at #5, with 538,786 listeners last month, followed by ABC News Daily at #9 and If You’re Listening at #24.
Ford Ennals, CRA CEO, welcomed ABC to the Australian Podcast Ranker and said this was a much-anticipated development for the Ranker and the industry. “ABC is a prolific podcast producer, and it is a boost for the industry to have them participate in the Australian Podcast Ranker,” Ennals said. “It’s very encouraging to see the sustained popularity of podcast listening and very pleasing that 18 of Australia’s top 20 most popular podcasts are commercial titles.”
Annual insights showed 946 million podcasts were downloaded in 2023, as measured by the Ranker — a 25% increase from 2022. According to Ennals, the increase is driven by the array of high-quality Australian content. “Overall, it has been an incredible year for podcasts,” Ennals said.
“With healthy growth ahead for the podcasting industry, we’re excited to welcome ABC to the Podcast Ranker,” said Richard Palmer, VP of market development and strategy for APAC with Triton Digital. “The addition of ABC helps us in our ongoing mission of providing valuable audience insights and continuing to be a single source of truth as the ranker continues to expand.”
The top five most popular podcast genres in 2023 were Society and Culture, with 4.07 million average monthly listeners, Comedy (4.05 million), True Crime (3.78 million), News (3.69 million) and Sports (2.81 million).
The most popular Australian podcast of 2023 was Hamish and Andy (869,495 average monthly listeners), followed by Casefile True Crime (834,410), Mamamia Out Loud (589,174),
Shameless (583,956) and The Kyle & Jackie O Show (558,375).
The average listener spent 2.3 hours a week listening to podcasts between January and November this year and downloaded 3.9 podcasts a week. Thursday is the biggest day of the week to download or stream podcasts, and 8 a.m. is the top listening hour. According to the Ranker, 95% of all listening happens on a mobile device.
You can see the latest monthly Australian Podcast Ranker here.
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