Zeno Media says it has expanded its ad-serving technology with a new self-service feature inside the Zeno Tools dashboard. The feature is powered by the company’s proprietary audio ad server, which handles campaign decisioning and dynamic ad insertion for live and on-demand content.
According to Zeno Media, the update allows broadcasters to create, manage and track their own direct ad campaigns in real time, removing intermediaries and expanding revenue opportunities.
Sean Lozensky, Zeno Media’s chief information officer, said, “This update puts broadcasters in the driver’s seat. They can now run their own branded or sponsored campaigns, set targeting criteria, and monitor performance metrics, all from within the same Zeno Tools dashboard they already use to stream and monetize.”
Retaining control
Zeno Media says broadcasters can tailor campaigns by location, device, station and time of day, and view real-time reporting on impressions and clicks. The company adds that stations retain control over how much inventory they allocate to direct campaigns while still accessing Zeno’s global programmatic marketplace, including options for private or direct programmatic deals through its SSP. It highlights the absence of monthly minimums or setup fees.
The direct ad server integrates with existing Zeno accounts and is accessible within the dashboard, which the company says gives stations the flexibility to launch campaigns whenever required.
Morris Berger, Zeno Media CEO, said, “We’ve always believed that broadcasters, regardless of size, deserve access to the same tools as major media networks. This feature was built to democratize ad delivery and simplify monetization — giving our partners a direct line to their audience and advertisers.”
The feature is now available to selected broadcasters using Zeno’s streaming service.
These stories might interest you
MIW opens applications for second Digital Sales Mentorship Program