WorldCast Systems has released a new RDS Server designed to help broadcasters with the retrieval, processing and delivery of increasingly complex data streams.
The company explains the solution “expands the boundaries of managing RDS and other metadata while remaining easy to use with any type of encoder network or delivery system.” It centers around a new software product called the Audemat RDS Server, which is designed to collect data from automation software, satellite receivers, local web servers or even the internet.
According WorldCast, the RDS Server aids broadcasters in the distribution of advertising content, weather and breaking news, for example. It can aggregate, process and distribute data in UECP to an entire fleet of up to 500 RDS encoders and other delivery devices. The RDS Server can also deliver promotional content to be displayed directly on the RDS, synchronized with the broadcast content, to enhance the value to advertisers.
“With the Audemat RDS Server, radio stations are able to develop new sources of income and increase audience loyalty thanks to rich and personalized content,” said Yoann Délas, Audemat application engineer at WorldCast Systems.
“Our Audemat RDS Server integrates with any encoder brand, but it’s also designed to perfectly integrate into a WorldCast Systems ecosystem,” he added. “The system completes the server by converting data into an accurate digital signal. It’s also compatible with Ecreso FM transmitters, which come with their own built-in RDS encoder, to receive RDS server data using ASCII text.
In addition, the firm states, broadcasters can monitor, collect, and centralize the data from their UECP streams and other sources with WorldCast’s NMS software, Kybio.