Users of Wheatstone’s Layers Stream tools have just received good news — Nielsen has certified use of the Portable People Meter watermarking with Layers Stream.
Now, according to a release, “whether streamed from a Wheatstone appliance, an on-prem server, or in an AWS cloud data center, streams can be counted separately or tallied with on-air listenership to attract advertising buys.”
Wheatstone Senior Product Development Engineer Jeff Keith said, “As a processing manufacturer, having that Nielsen encoder certified as part of the processing chain gives our broadcasters the assurance that their station is not only going to sound its best, but it’s also going to be measured by Nielsen.”
Additionally, using software encoding rather than requiring a hardware box provides advantages. Nielsen Product Manager Eric Kmetz explained, “In the case of Wheatstone, we’re integrating the encoding right there in processing software rather than running it through a hardware encoder after the fact. … It’s a much better way to operationalize it.”
A release adds that the two companies’ engineers “completed the certification process in January after extensive testing for quality and error detection of both audio content and the watermark being streamed through Wheatstone processing software.”
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